What are the 13 most relevant pet food market trends in 2023? TheAmerican Pet Products Association asked this question; the results have been shown at the Global Pet Expo on March 22 in Orlando -Florida, USA
Let's see the 13 most sought-after attributes for dogs and cats products.
Packaging respecting the environment
It is the first aspect that a cat owner looks (with 14%) and the second one for dog owners (with 11%).
Human grade ingredients
Humanization is a dominant trend in the industry and pet parents want to find in petfood the same ingredients they find in their human food. Clear and easily readable labels Too complicated formulations or ingredients considered as artificial represent an important choice factor (10% of dog owners and 12% of cat owners).
Clear and easily readable labels
Too complicated formulations or ingredients considered as artificial represent an important choice factor (10% of dog owners and 12% of cat owners).
“New” or “Exotic” Proteins
The use of innovative proteins also drives the choice of 9% of dog and cat owners
Sustainability of ingredients
This is an increasingly growing issue which according to the study carried out it is very interesting for 9% of dog owners and 8% of cat owners
Local or km0 ingredients
Reducing the distance from ingredients suppliers has positive results in terms of transports pollution and economies close to the manufacturing plant have their benefits. The situation is very different here, with 7% of cat owners driven by the absence of GMOs as a reason for buying, 6% of dog owners. The welfare of farmers and people involved in the production process is also important to some pet owners.
Absence of GMOs, presence of superfoods or ethical origin of raw materials.
The situation is very different here, with 7% of cat owners driven by the absence of GMOs as a reason for buying, 6% of dog owners. The welfare of farmers and people involved in the production process is also important to some pet owners.
Vegan diet
Even if this trend is becoming increasingly widespread, only 1% of total pet food consumers are currently looking for vegan recipes, the percentage rises to 5% for both dog and cat owners if we talk about exclusively based pet food vegetable.
Adragna Pet Food values
All our products have the characteristics mentioned above;we do not only have vegan or exclusively vegetable-based recipes. We are already working to develop a new and recyclable packaging. The distribution of our products in more than 40 countries worldwide is a proof that our products have a good quality and that we ensure a high level of assistance for our customers
