Sustainable development is at the heart of the rebranding project that the company begins today on the eve of Interzoo 2022, a path that will lead to 50 years of business in 2023 and to lay the foundations for the future of the company and our partners.
Here are some of the guidelines we will follow.
The UN 2030 Agenda for Sustainable Development and Shared Goals
The world is changing more and more rapidly and in the relationship with the environment in which we live, mankind has found in dogs and cats life companions with whom it will have to live in an increasingly complex world that must be protected. In the next decade, the challenges to which humanity will have to respond will also have to take into account pets and the attention dedicated to them, increasingly similar to those for newborns.
The UN 2030 Agenda is the common manifesto of the various countries that are part of it for a better world and is based on five macro-objectives:
- 1. People.Eliminate hunger and poverty in all forms, guarantee dignity and equality.
- 2. Prosperity.Ensuring prosperous and full lives in harmony with nature.
- 3. PeacePromote peaceful, just and inclusive societies.
- 4. Partnership.Implement the Agenda through solid partnerships.
- 5. Planet.Protect the planet's natural resources and climate for future generations.
At the same time, Adragna Petfood is committed for the next decade to take these five global macro-objectives into account in this way:
- 1. People.people's well-being also passes through the well-being of their life companions. We are convinced that love for dogs and cats will make the world a better place and we will strive to follow this direction.
- 2. Prosperity.we aim to be an excellence of Made in Italy, sharing the prosperity generated with our partners and collaborators, sharing know-how and specific training.
- 3. Peacethe corporate climate of collaboration and mutual support for improvement is shared with each of our partners and the development of commercial relations at an international level can favor détente even in areas of conflict.
- 4. Partnership.every customer who shares our work with passion is in effect a partner and we are committed to making our contribution, material and immaterial, in the fight against stray dogs.
- 5. Planet.enhance the use of energy produced from renewable sources, compensate and reduce CO2 emissions in the air, a continuous search for low environmental impact solutions for packaging, energy efficiency of production and transport systems and raw materials and product delivery are our pact with the planet.
The rebranding project
We have collected and continue to collect the ideas and suggestions of our customers, because we consider them valid points of view on the common daily reality of pet food. In these days we are laying the foundations for a strategic plan that will lead to more easily recognizable products on the domestic and international markets, where super premium lines are starting to take hold both in more mature markets (France, Malta, Czech Republic and others) and in emerging markets (such as Rwanda and Kenya),driven by the appreciation of pet owners and dogs and cats of various breeds, sizes and ages.
The precious contribution made by our customers is supported by our marketing department and by the new professionals that the company has selected and will continue to select by choosing young people and women who live or who want to live in the places where the company has its single headquarters, in Sicily, more precisely in the city of Alcamo.
A common development awaits us, let's start at Interzoo 2022
The analysis of the turnover data of our customers clearly shows that those who have embraced our vision ensure growing turnover and greater pet owner loyalty, the real essential asset for those who work in the world of pet food. Our project is to be able to better support the sales of our partners with in-store and digital The first appointment together is at Interzoo 2022 for all the others we are always an email, a phone call or text us a message (on LinkedIn, on our website or Facebook).
