What are the useful strategies for selling more when customers are buying less?
Although the question is very simple, the answer does not seem to be complicated: people should be helped to understand the justified quality-price ratio and more general to look for more attractive sales methods.
Macro-economic data shows that product prices, even in the pet food sector, are not falling rapidly and this creates pressure on end consumers. However, if the products offer excellent price-quality ration, pet parents are available to invest for their pet's well-being.
What most drives pet owners to purchase?
Consumers increasingly appreciate products that promote animal health and welfare, as well as environmental sustainability. Having detailed descriptions that highlight the use of natural ingredients and preservatives, the origin of the animal proteins helps customers to orient themselves during purchases without the direct intervention of the seller.
Innovative sales strategies, such as creating product bundles or offering smaller bags, can help maintain competitiveness even in times of inflation. If a customer wants to stock up on products, offering a bundle that combines multiple items at one affordable price can satisfy this need, while offering smaller sizes can encourage more frequent purchases.
Consumers expect quality, value and customization even during inflation periods. Create purchase support strategies with your partner companies that speak directly addressed to pet owners.
More and more cross-studies show that pet owners treat their dogs or cats as children and in some countries such as South Korea, global spending on pets has exceeded that relating to newborns.
Customization and Loyalty
During times of economic uncertainty, pet parents increasingly expect more customization, value and quality in products they purchase. Collaborating with partners to create special offers that directly meet the needs of pet parents, such as subscription programs or promotions for the most popular products, is essential. Adragna Petfood, with its wide range of high-quality dog and cat petfood, is able to implement these strategies to sell more when customers buy less.
Let’s keep an eye on new generations of pet parents
A recent study by N26 bank revealed that Generation Z allocates 14.18% of their budget for pets, which is higher than any other generation. Millennials and Baby Boomers also show growing attention towards the well-being of their pets, spending 13.65% and 13.35% of their budget for this purpose respectively.
This new generation of pet parents is extremely knowledgeable and relies on online reviews and social media to discover new products. Investing in search engine optimized content and targeted campaigns on social platforms can help you reach these customers with customized messages
Anticipate your customers needs
In order to sell more when customers buy less, it is important to anticipate customers needs. If a customer has purchased the same product at least three times, it is possible to predict their next purchase and offer him an optimized shopping experience, offering him ready-made product packages or the possibility of signing up for a subscription.
Offering a small gift or incentive for loyalty can increase the perception of value and keep the customer loyal even if prices are higher
